Most mobile marketing teams plateau between $100K and $300K in monthly spend. Beyond that, manual campaign management breaks down. CPIs spike because no one can adjust bids at 2 AM. ROAS drops because budget stays in underperforming geos for days.

The traditional agency answer is to throw more people at the problem. More account managers. More analysts. More meetings. This is why agencies have low margins and slow delivery — the only way to scale is to add headcount.

We took a different approach. We built AI agents that do the repetitive, high-frequency optimization work. Then we paired them with experienced strategists who set direction and make judgment calls.