Apple didn't ship isolated App Store features at WWDC26. It shipped a new operating model for creative, discovery, and retention — and most of it lands this fall.

Apple built a central asset library because App Store creative outgrew the submission workflow. That's the signal. Here's the system to build before it ships.

Two display states, two different users, two different App Store decisions. Resizing your screenshots for iPhone Duo answers the wrong question entirely.

Every device shift opens a short window where user behavior is genuinely unknown. The teams that win aren't the ones who resize creatives first — they're the ones who test the hypothesis.

Most apps don't fail at scale — they fail from launching into the wrong market on the wrong signal. The math behind test markets and a real Go/No-Go call.

Your store listing is the last gate between intent and install — and most teams never touch it after launch. A roadmap for testing it like a growth channel.

TikTok Ads, Meta Ads & YouTube Ads: The Creative Playbook

The wrong creative platform doesn't just waste budget — it throttles your growth ceiling for a year. A category-by-category framework, red flags included.

Almost no team that calls itself 'LTV-driven' actually is. They're optimizing D7 ROAS proxies and calling it a funnel. Here's the real gap — measured in millions of wasted spend.

The manual UA stack — a media buying tool here, an MMP there — was built for a world that no longer exists. Here's what actually competes in 2026.

The question is landing in every growth Slack channel: can we just plug Claude into our MMP? Spoiler: not directly — and confusing the two costs teams weeks of engineering time.

Claude can write a flawless brief and diagnose why your ROAS tanked. What it can't do is lower a bid at 2am. Here's the distinction that matters.