Every few years a new ad platform forces growth teams to rethink how they spend. OpenAI entering advertising isn't just another channel — it's a fundamentally different intent signal. Here's why mobile UA teams should be building their positioning now, before CPMs normalize.

Appvertiser AI deploys autonomous AI agents that automate user acquisition, ASO, creative testing, and analytics for mobile app publishers — reducing CPI by 35% and campaign management time by 70%.

The app store algorithm has shifted. In 2026, CVR signals and testing velocity determine rankings — not keyword stuffing. Here's what changed and how to adapt.

Low-code AI agents are everywhere — but most break in production. Here's what separates prototypes from the systems that actually scale app marketing.

AI agents don't replace growth marketers — they eliminate the repetitive work that limits them. Here's how the AI + human hybrid model works in practice, with real data from our team.

Automation agents and intelligence agents serve fundamentally different purposes. Understanding the difference is the key to building a growth stack that actually scales.