ChatGPT install attribution finally exists via AppsFlyer and Adjust. But the setup is tricky. Here's the real MMP config, the iOS vs. Android reality, and a pre-launch checklist.

ChatGPT ads are live, self-serve, and backed by ~900M weekly users. The question isn't whether to plan for the channel anymore — it's how to test it without wasting budget.

ROAS was never a strategy — it was a receipt. How top teams predict lifetime value before the first install and bid on the future, not the past.

Seeding 100 keywords and hoping the algorithm figures it out died around iOS 17. How AI-driven keyword clustering turns your organic channel into a moat.

Apple just rewrote the iOS playbook. The Search Ads overhaul demolished the wall between ASO and paid — here's exactly what changed and how to adapt.

Last-touch attribution is quietly misallocating your budget at scale. The complete playbook for measuring what your media actually drives — geo holdouts, MMM, and iROAS.

Ad fatigue isn't a creative problem — it's a systems problem. How the creative intelligence loop turns creative burnout into a compounding advantage.

Android attribution changed permanently in 2026. Privacy Sandbox is in full rollout — here's how the sharpest growth teams are adapting while everyone else scrambles.

Your app icon isn't just a brand asset anymore — it's queryable visual data. How to optimize your store creative for the visual-search era before the window closes.

Every UA team is fishing in the same pond. AI audience segmentation finds the high-LTV users your competitors haven't priced in yet — here's how.

'Autonomous' has become the most over-used word in mobile marketing. Here's what real agentic UA actually means — and why toggling on Advantage+ isn't it.

Not a dashboard with a model bolted on. A look inside the agent that runs your campaigns — perceive, reason, act.