ASO Optimization

Gaming

Udo Games: 50% CVR to Installs and 3x Keywords with Full-Funnel ASO

Udo Games: 50% CVR to Installs and 3x Keywords with Full-Funnel ASO

How Appvertiser AI helped UDO Games achieve 50% conversion rate to installs and 3x keyword growth for Street Life through full-funnel ASO with in-app events and purchases.

How Appvertiser AI helped UDO Games achieve 50% conversion rate to installs and 3x keyword growth for Street Life through full-funnel ASO with in-app events and purchases.

Trusted by teams behind leading apps & games

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI partnered with UDO Games to optimize Street Life in the US market through comprehensive full-funnel ASO incorporating in-app events and purchase optimization, achieving a 50% conversion rate from views to installs and tripling keyword rankings.

Appvertiser AI partnered with UDO Games to optimize Street Life in the US market through comprehensive full-funnel ASO incorporating in-app events and purchase optimization, achieving a 50% conversion rate from views to installs and tripling keyword rankings.

REGION

United States

CHANNELS

iOS & Android

CAMPAIGN GOAL

CVR & Keyword Growth

+50%

+50%

CVR

3x

3x

Keyword Growth

01 / CHALLENGE

The constraint

The constraint

In a highly competitive US casual gaming market, simply optimizing metadata was not enough. UDO Games needed a differentiated approach leveraging every available App Store feature to stand out and drive both visibility and conversion.

In a highly competitive US casual gaming market, simply optimizing metadata was not enough. UDO Games needed a differentiated approach leveraging every available App Store feature to stand out and drive both visibility and conversion.

02 / STRATEGY

The operating model

The operating model

Full-funnel ASO strategy addressing every stage of the user journey — from discovery through conversion and engagement — using in-app events optimization, in-app purchase strategy, and creative asset optimization simultaneously.

Full-funnel ASO strategy addressing every stage of the user journey — from discovery through conversion and engagement — using in-app events optimization, in-app purchase strategy, and creative asset optimization simultaneously.

03 / EXECUTION

The system in motion

The system in motion

Launched three targeted in-app events to boost App Store Events section visibility and improve engagement signals. Optimized in-app purchase structure to send positive revenue signals to the algorithm. Optimized store listing and creative assets across the full funnel.

Launched three targeted in-app events to boost App Store Events section visibility and improve engagement signals. Optimized in-app purchase structure to send positive revenue signals to the algorithm. Optimized store listing and creative assets across the full funnel.

04 / RESULTS

Measured outcomes

Measured outcomes

+50% conversion rate from views to installs. 3x increase in keyword rankings. Full-funnel approach created compounding effect on both visibility and conversion.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

A repeatable growth pattern, not a one-off win.

In competitive gaming categories, full-funnel ASO — including in-app events and purchase signals — delivers significantly better results than metadata optimization alone. Every App Store feature leveraged adds a multiplier effect.

Frequently Asked Questions

Appvertiser AI is an AI-native mobile growth platform and agency. We deploy autonomous AI agents for user acquisition, ASO, creative optimization, and analytics — trained on $700M in real mobile ad spend. We combine proprietary AI with 14+ years of hands-on UA expertise, across 140+ apps grown.
We offer two main tracks. AI Agents Platform — self-serve access to our UA, ASO, Creative, and Analytics AI agents for in-house teams. Full AI-Native Agency — from $5–7K/month, including UA strategy, all-channel execution, creative production, ASO, and real-time analytics. We also offer Creative Production Only and Starter Consultation as standalone services.
We work with mobile gaming studios (casual, midcore, social casino), subscription apps, fintech apps, travel apps, and entertainment apps. Clients include Fortis Games, Playrix, Voodoo, TikTok, Dave, Airalo, and Empower — from global brands to growth-stage studios.
We run campaigns across Meta, Google UAC, TikTok, Unity, AppLovin, Mintegral, and Apple Ads. We're official Meta and Google Partners. We also test emerging networks like Rewarded Play, Discord, and Reddit. For analytics and recommendations, we support any channel connected to your MMP.
Full Agency includes UA strategy, all-channel campaign execution, MMP and attribution setup, postback audits, creative production (video, statics, playables, UGC, AI-generated assets), ASO, soft launch support, and a real-time performance dashboard. Everything from data ingestion to execution is handled.
It means our operations, decisions, and creative strategy are driven by our own proprietary AI — not a wrapper on top of OpenAI or Claude. Our system uses graph reasoning with causal inference layers, trained on $700M+ in real mobile ad spend. We built the model; we didn't just prompt someone else's.

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