Udo Games: 50% CVR to Installs and 3x Keywords with Full-Funnel ASO

How Appvertiser AI helped UDO Games achieve 50% conversion rate to installs and 3x keyword growth for Street Life through full-funnel ASO with in-app events and purchases.

+50%

CVR

Increase Keywords

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Quick Summary

Appvertiser AI partnered with UDO Games, a game development company specializing in casual and hyper-casual mobile games, to optimize the app store presence of Street Life in the US market. Through a comprehensive full-funnel ASO strategy incorporating in-app events and purchase optimization, Appvertiser AI achieved a 50% conversion rate from views to installs and tripled keyword rankings.

The Challenge

UDO Games aimed to boost user acquisition for Street Life in the competitive US market for casual and action games.

The goal was to achieve higher visibility and conversion rates through an optimized ASO strategy. With thousands of casual games competing for the same keywords, simply optimizing metadata was not enough — UDO Games needed a differentiated approach leveraging every available App Store feature.

Our Solution

STRATEGY

Full-funnel ASO + In-app events + In-app purchases

MARKETS

United States

PLATFORMS

iOS and Android

SERVICE

ASO + Creative Production

How We Did It

Full-Funnel ASO Strategy

Appvertiser AI designed a full-funnel approach addressing every stage of the user journey within the app store — from discovery through conversion and engagement. This included optimizing the store listing, creative assets, and engagement signals simultaneously.

In-App Events Optimization

Launched three targeted in-app events designed to boost visibility in the App Store's Events section and improve engagement metrics that influence the ranking algorithm.

In-App Purchase Strategy

Optimized the in-app purchase structure to send positive revenue signals to the App Store algorithm, which favors apps demonstrating strong monetization — directly impacting organic ranking.

Results

Appvertiser's full-funnel ASO strategy delivered a 50% conversion rate from views to installs and tripled keyword rankings for UDO Games' Street Life in the US market. The combination of metadata optimization, in-app events, and purchase strategy created a compounding effect on both visibility and conversion.

+50%

CVR (Views to Installs)

3x

Increase

Keyword Growth

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What is full-funnel ASO and how does it differ from traditional ASO?

Traditional ASO focuses primarily on keyword optimization and metadata. Full-funnel ASO addresses every stage: keyword visibility, in-app events for engagement signals, in-app purchase optimization for algorithm favorability, and creative optimization for conversion. For UDO Games, this delivered 50% CVR and 3x keywords.

How do in-app events impact app store rankings?

In-app events send engagement signals to the algorithm, improving organic visibility. For Street Life, launching three targeted events was a key component that contributed to tripling keyword rankings.

Can Appvertiser AI improve conversion rates for casual mobile games?

Yes. Appvertiser AI helped UDO Games' Street Life achieve a 50% conversion rate from views to installs in the competitive US casual games market through full-funnel ASO.

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