AI Platform

Gaming

Drill & Collect by APPS: 70% ASO Workload Reduction with AI Agents

Drill & Collect by APPS: 70% ASO Workload Reduction with AI Agents

How Appvertiser's ASO AI and Analytics AI reduced manual ASO workload by 70% and increased metadata iterations 4x in 3 months.

How Appvertiser's ASO AI and Analytics AI reduced manual ASO workload by 70% and increased metadata iterations 4x in 3 months.

Trusted by teams behind leading apps & games

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

APPS deployed Appvertiser's ASO AI and Analytics AI agents for Drill & Collect. In 3 months (July–October 2025), the AI agents reduced manual ASO workload by 70% while delivering a 4x increase in monthly metadata iterations and keyword experiments.

APPS deployed Appvertiser's ASO AI and Analytics AI agents for Drill & Collect. In 3 months (July–October 2025), the AI agents reduced manual ASO workload by 70% while delivering a 4x increase in monthly metadata iterations and keyword experiments.

REGION

Global

CHANNELS

iOS & Android

CAMPAIGN GOAL

ASO Efficiency

-70%

-70%

Manual ASO Workload

4x

4x

Metadata Iterations/Month

2

2

AI Agents

12

12

Months

01 / CHALLENGE

The constraint

The constraint

Managing ASO for a casual/idle game in a crowded market requires constant iteration — updating metadata, testing keywords, monitoring rankings, adapting to algorithm changes. The manual effort per cycle was significant, limiting the team to infrequent updates and missed opportunities.

Managing ASO for a casual/idle game in a crowded market requires constant iteration — updating metadata, testing keywords, monitoring rankings, adapting to algorithm changes. The manual effort per cycle was significant, limiting the team to infrequent updates and missed opportunities.

02 / STRATEGY

The operating model

The operating model

Deployed ASO AI Agent to automate keyword research, metadata variant generation, and A/B testing setup — the most time-consuming parts of the ASO workflow — paired with Analytics AI for real-time rank and competitive monitoring.

Deployed ASO AI Agent to automate keyword research, metadata variant generation, and A/B testing setup — the most time-consuming parts of the ASO workflow — paired with Analytics AI for real-time rank and competitive monitoring.

03 / EXECUTION

The system in motion

The system in motion

ASO AI automated keyword research, metadata generation, and A/B testing. Analytics AI monitored ranking changes and competitive movements in real-time, feeding insights to ASO AI for continuous optimization.

ASO AI automated keyword research, metadata generation, and A/B testing. Analytics AI monitored ranking changes and competitive movements in real-time, feeding insights to ASO AI for continuous optimization.

04 / RESULTS

Measured outcomes

Measured outcomes

70% reduction in manual ASO workload. 4x increase in monthly metadata iterations. Continuous AI-driven keyword experiments replacing ~1 manual update/month.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

A repeatable growth pattern, not a one-off win.

AI-powered ASO doesn't just reduce work — it enables a velocity of iteration that's impossible manually. More iterations means faster learning and compounding keyword gains.

Frequently Asked Questions

Appvertiser AI is an AI-native mobile growth platform and agency. We deploy autonomous AI agents for user acquisition, ASO, creative optimization, and analytics — trained on $700M in real mobile ad spend. We combine proprietary AI with 14+ years of hands-on UA expertise, across 140+ apps grown.
We offer two main tracks. AI Agents Platform — self-serve access to our UA, ASO, Creative, and Analytics AI agents for in-house teams. Full AI-Native Agency — from $5–7K/month, including UA strategy, all-channel execution, creative production, ASO, and real-time analytics. We also offer Creative Production Only and Starter Consultation as standalone services.
We work with mobile gaming studios (casual, midcore, social casino), subscription apps, fintech apps, travel apps, and entertainment apps. Clients include Fortis Games, Playrix, Voodoo, TikTok, Dave, Airalo, and Empower — from global brands to growth-stage studios.
We run campaigns across Meta, Google UAC, TikTok, Unity, AppLovin, Mintegral, and Apple Ads. We're official Meta and Google Partners. We also test emerging networks like Rewarded Play, Discord, and Reddit. For analytics and recommendations, we support any channel connected to your MMP.
Full Agency includes UA strategy, all-channel campaign execution, MMP and attribution setup, postback audits, creative production (video, statics, playables, UGC, AI-generated assets), ASO, soft launch support, and a real-time performance dashboard. Everything from data ingestion to execution is handled.
It means our operations, decisions, and creative strategy are driven by our own proprietary AI — not a wrapper on top of OpenAI or Claude. Our system uses graph reasoning with causal inference layers, trained on $700M+ in real mobile ad spend. We built the model; we didn't just prompt someone else's.

Ready when you are

See the AI growth workforce in action

See the AI growth workforce in action

Book a walkthrough of how Appvertiser AI turns campaign signals into decisions, execution, and measurable growth.

Book a walkthrough of how Appvertiser AI turns campaign signals into decisions, execution, and measurable growth.

Book a demo

Explore all case studies

Explore all case studies

Keep reading