Privacy
Policy
01 Information We Collect
We collect only the information necessary to provide and improve our services:
- Email address — provided voluntarily when you sign up, join a waitlist, or contact us.
- Usage data — pages visited, time on site, browser type, and device information, collected automatically via cookies and analytics tools.
- Communications — any messages you send us via email or contact forms.
- Platform activity — actions you perform within the Appvertiser.ai platform, such as campaign configurations, AI agent interactions, and usage patterns.
We do not collect payment information, government IDs, or sensitive personal data such as health records or financial account credentials.
02 How We Use Your Information
Your information is used to:
- Provide access to our platform and AI agents for mobile growth.
- Send transactional emails (e.g., account updates, product news) — you can unsubscribe at any time.
- Analyze website traffic to improve our product and user experience.
- Respond to your inquiries and support requests.
- Comply with legal obligations.
We do not sell your personal information to third parties.
03 Cookies & Tracking Technologies
We use cookies and similar technologies to understand how visitors interact with our website. These include:
- Essential cookies — required for the website to function properly.
- Analytics cookies — help us understand traffic and usage patterns (e.g., Google Analytics).
- Advertising cookies — used to measure ad campaign performance through platforms such as Google Ads.
You can control or disable cookies through your browser settings. Disabling cookies may affect some features of our site.
04 Third-Party Services
We work with trusted third-party providers who process data on our behalf:
- Google Analytics & Google Ads — for website analytics and advertising measurement. Google's privacy policy applies: policies.google.com/privacy.
- Email service providers — to send transactional and marketing emails.
- Hosting & infrastructure — to securely serve our website and platform.
These providers are contractually required to keep your data secure and use it only as directed by us.
05 Data Retention
We retain your personal data only as long as necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your data at any time by contacting us at the email below.
Anonymized, aggregated data (from which no individual can be identified) may be retained indefinitely for product analytics and improvement purposes.
06 Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Request correction or deletion of your data.
- Opt out of marketing communications at any time.
- Lodge a complaint with a data protection authority.
- Request restriction of processing or data portability (GDPR / CCPA where applicable).
To exercise any of these rights, please contact us using the information in Section 9.
07 Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.
08 Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we will notify users via email or a prominent notice on our platform. We encourage you to review this page periodically.
A1 AI Data Processing
Appvertiser.ai is an AI-powered mobile growth platform. Our AI agents process certain data inputs to generate recommendations, automate tasks, and deliver insights. This data processing may include:
- App Store metadata — titles, descriptions, screenshots, and category data from public app stores.
- Advertising performance data — aggregated campaign metrics you choose to connect to the platform (e.g., impressions, clicks, installs, ROAS).
- User-provided inputs — prompts, configuration settings, and instructions you give to AI agents within the platform.
- Platform usage context — your preferences and history within the platform, used to personalize AI outputs.
A2 Data Used by Our AI Agents
The following table summarizes what data our AI agents access, why, and whether it is retained:
| Data Type | Purpose | Retained? |
|---|---|---|
| Prompts & instructions | Execute AI tasks in-session | Session only |
| App Store data (public) | Market analysis & ASO recommendations | Cached |
| Ad performance metrics | Campaign optimization suggestions | Per account |
| Platform activity logs | Improve AI response quality | Anonymized |
| End-user personal data (from your apps) | Not used | Not collected |
A3 AI Training & Your Data
We are committed to transparency about how your data may or may not be used to train AI models:
- We do not use your private campaign data or account-specific content to train our proprietary AI models without your explicit consent.
- Aggregated, anonymized usage patterns (e.g., which types of recommendations were acted upon) may be used to improve platform performance.
- If you use features powered by third-party AI providers (e.g., large language models), those providers' data policies also apply — see Section A5.
A4 Automated Decision-Making
Some features of our platform involve automated decision-making or recommendations generated without direct human review. These may include:
- Automated keyword and creative suggestions for App Store Optimization (ASO).
- AI-generated bid or budget recommendations for advertising campaigns.
- Automated audience segmentation or targeting proposals.
All AI recommendations are advisory. Final decisions on campaign execution, budget allocation, and creative selection remain with you — no irreversible action is taken automatically without your approval.
If you have questions about a specific AI recommendation or wish to understand the reasoning behind it, you may contact us and we will provide a human review upon request.
A5 AI Providers & Third-Party Models
Our platform may leverage third-party AI models and APIs to power certain features. When data is sent to these providers, it is subject to both our terms and their respective privacy policies:
- Large language model providers — We may use API services from providers such as OpenAI, Anthropic, or Google. Inputs and outputs processed through these APIs may be subject to those providers' data retention and usage policies. We configure these services in API mode, which typically means data is not used for model training by those providers.
- Computer vision and image analysis — Screenshot and creative analysis may be processed by third-party vision APIs.
- Analytics & monitoring — AI inference logs may be monitored for safety, accuracy, and performance purposes.
We carefully vet all AI providers and require data processing agreements (DPAs) where applicable. We do not send data to AI providers that would permit them to use your information for training their general models.
09 Contact Us
If you have any questions or requests regarding this Privacy Policy — including AI-specific inquiries, data deletion requests, or opt-out requests — please reach out:
Appvertiser.ai
We aim to respond to all privacy requests within 30 days.
