What's the difference between a soft launch and a full launch?

A soft launch releases your app in controlled test markets to validate retention, monetization, and UA economics before committing full-scale budgets. Our 4-phase framework — Retention Validation, Monetization Testing, UA Strategy Testing, and Scale Readiness — ensures every decision is backed by real data before you scale globally.

Can Appvertiser AI handle both the soft launch and the scaling phase?

Yes. Our soft launch service is designed to transition seamlessly into ongoing UA management. The same team and AI agents who run your soft launch continue into the scaling phase — so there's no knowledge loss or handoff friction.

How many creative variants do you test during soft launch?

We test 50+ creative variants across channels during the UA Strategy Testing phase. Our Creative AI Studio continuously generates and tests new concepts — so you enter the scaling phase with proven creatives, not assumptions.

AI Platform

Growth Services

Creative Studio

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Features

Unified Analytics

Campaign Management

Decision Intelligence

Autonomous Execution

Creative Optimization

Growth Services

Growth Strategy

Expert guidance layered on top of AI execution to drive smarter decisions and faster growth.

ASO Optimization

Test, iterate, and scale organic growth alongside your paid efforts.

Soft Launch

Validate retention, monetization, and UA strategy with a structured, data-driven approach.

Creative Studio

Creative Type

Traditional

Crafted by creative experts. From concept to final asset, our creative team produces performance-focused ads designed to engage users and drive results.

Built for speed and scale. AI-powered production helps you turn ideas into more creative variations, test faster, and scale winning concepts across your campaigns.

Resources

Knowledge

Success Stories

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What is Appvertiser AI?

Company

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Soft Launch Support

Soft Launch with confidence — not guesswork

Validate retention, monetization, and UA strategy before scaling — with a structured soft launch framework.

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Trusted by teams behind leading apps & games

A structured approach to soft launch

Market research and competitive benchmarking
CPI, retention, and monetization benchmarks
Clear channels and creative testing roadmap across all phases
Ongoing strategy and iteration support

We help you select geos, define benchmarks, and structure tests — so results are meaningful and scalable.p you select geos, define benchmarks, and structure tests — so results are meaningful and scalable.

From validation to scale readiness

PHASE 01

Retention Validation

Test core gameplay and user engagement
Ensure strong Day 1 / Day 7 retention

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PHASE 02

Monetization Testing

Validate IAP, ads, and revenue drivers
Optimize ARPU and early LTV signals

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PHASE 03

UA Strategy Testing

Test channels, targeting, and creatives
Identify scalable acquisition strategies

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PHASE 04

Scale Readiness

Align retention, monetization, and UA
Prepare for efficient and profitable scaling

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From the agency case studies

Creative Studio

Solitaire Spellbook by DeNA: 30% Higher IPM

Appvertiser AI produced multi-format gaming creatives for DeNA, including statics, 2D assets, gameplay storytelling, and interactive playables.

Growth Channels

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Creative Studio

4 Markets

TikTok: 200+ Creatives/Month, 2x CTR, 285% Scale

Appvertiser AI partnered with TikTok for 12 months (May 2023–May 2024) to provide high-volume creative production for UA campaigns via Meta (Facebook) and Instagram. Producing 200+ ad creatives per month across the US, UK, Italy, and Ireland, the strategy delivered 2x CTR, -5% CPI, 285% monthly spend scale, and +160% creative lifespan increase.

+200

Creatives per Month

CTR Improvement

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Ready when you are

Plan your soft launch Today

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