Soft Launch Support

Soft Launch with confidence — not guesswork

Validate retention, monetization, and UA strategy before scaling — with a structured soft launch framework.

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Trusted by teams behind leading apps & games

Trusted by teams behind leading apps & games

A structured approach to soft launch

A structured approach to soft launch

  • Market research and competitive benchmarking

  • CPI, retention, and monetization benchmarks

  • Clear channels and creative testing roadmap across all phases

  • Ongoing strategy and iteration support

We help you select geos, define benchmarks, and structure tests — so results are meaningful and scalable.p you select geos, define benchmarks, and structure tests — so results are meaningful and scalable.

From validation to scale readiness

From validation to scale readiness

PHASE 01
Retention Validation
  • Test core gameplay and user engagement
  • Ensure strong Day 1 / Day 7 retention
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PHASE 02
Monetization Testing
  • Validate IAP, ads, and revenue drivers
  • Optimize ARPU and early LTV signals
View details
PHASE 03
UA Strategy Testing
  • Test channels, targeting, and creatives
  • Identify scalable acquisition strategies
View details
PHASE 04
Scale Readiness
  • Align retention, monetization, and UA
  • Prepare for efficient and profitable scaling
View details

From the agency case studies

From the agency case studies

Skillz

A competitive mobile gaming platform, achieve +107% average D180 ROAS, -6.3% CPA, and manage $2.1M+ in spend across 13 ad channels in 3 months.

+107%

D180 ROAS

-6.3%

CPA

Read the Full Case Study

Slickdeals: Deals & Discounts

How Appvertiser AI grew Slickdeals' keyword visibility by 75% and increased organic installs by 22% through app store optimization over 12 months on iOS.

+75%

Keyword Visibility

+22%

Organic Installs

Read the Full Case Study

Ready when you are

Plan your soft launch Today

Start Soft Launching Today

Book a Support Call