Growth Strategy
Fintech
EXECUTIVE SUMMARY
REGION
United States
CHANNELS
Google Ads, Apple Search Ads, TikTok Ads, Snapchat Ads
CAMPAIGN GOAL
User Acquisition Scale
Monthly Spend
Growth Strategy
Networks
CPI
01 / CHALLENGE
02 / STRATEGY
03 / EXECUTION
04 / RESULTS
$120K → $2.5M monthly spend (1,983% increase). Managed simultaneously across 4 networks: Google Ads, ASA, TikTok, Snapchat. Dave achieved $4B valuation and successful IPO during engagement.
WHAT ENTERPRISE TEAMS CAN TAKE AWAY
Scaling UA spend requires more than just increasing budgets — it demands real-time bid strategy adaptation and constant audience testing across channels to prevent CPI inflation.
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