Growth Strategy
Gaming
EXECUTIVE SUMMARY
REGION
US, UK
CHANNELS
Multi-channel UA
CAMPAIGN GOAL
D180 ROAS Optimization
Average D180 ROAS
CPA Reduction
Total Spend Managed
Ad Channels
01 / CHALLENGE
02 / STRATEGY
03 / EXECUTION
04 / RESULTS
+107% average D180 ROAS. -6.3% CPA reduction. $2.1M+ total spend managed across 13 ad channels. Markets: US and UK.
WHAT ENTERPRISE TEAMS CAN TAKE AWAY
For gaming apps with long LTV curves, D180 ROAS is the right metric — but it requires patience and sophisticated multi-channel management. Managing 13 networks simultaneously enables optimization that single-channel approaches cannot achieve.
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