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What is Appvertiser AI?

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Jun 12, 2026

Glorify: 20 Hours/Week Saved with AI-Powered UA

How Appvertiser's UA AI and Analytics AI agents saved Glorify 20 hours per week through continuous automated campaign optimization.

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Glorify deployed Appvertiser's UA AI and Analytics AI agents to automate UA campaign operations. The AI agents saved the team 20 hours per week of manual campaign management through continuous automated micro-optimizations that no human team could replicate at the same frequency.

REGION

Global

CHANNELS

Multi-channel UA

CAMPAIGN GOAL

Operational Efficiency

20 HS

Saved in Campaign Operations

Faster Campaign Launch Cycles

24/7

Automated Optimizations

AI Agents

01 / CHALLENGE

The constraint

Managing UA campaigns required constant manual attention — bid adjustments, budget reallocation, creative pausing, new test launches — consuming significant team hours and leaving limited time for strategic work and new initiatives.

02 / STRATEGY

The operating model

Deployed UA AI Agent for 24/7 automated campaign management paired with Analytics AI Agent for real-time performance monitoring and anomaly detection.

03 / EXECUTION

The system in motion

UA AI replaced daily manual operations with automated bid adjustments, budget reallocation, and performance-based scaling decisions. Analytics AI made hundreds of automated micro-adjustments continuously, replacing the 2-3 manual daily adjustments previously done by the team.

04 / RESULTS

Measured outcomes

20 hours/week saved in campaign operations. Continuous hundreds of automated micro-optimizations per day vs. 2-3 manual adjustments. Team redirected to strategic work and new channel testing.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

The cumulative effect of hundreds of small AI-driven optimizations per day outperforms periodic human optimization — and frees the team to do work that actually requires human judgment.

Frequently Asked Questions

Appvertiser AI is an AI-powered platform for mobile user acquisition. It connects your ad channels, MMP, and internal data sources into one workspace, then uses AI to analyze performance, recommend the next best action, predict the outcome of a change before it's applied, and execute approved changes across every channel — with your team in control at every step. It's built on expertise from managing $700M+ in mobile ad spend across 140+ apps and games.

Mobile gaming studios (casual, midcore, social casino), fintech, subscription, travel, and entertainment apps. Clients range from global brands to growth-stage studios, including Playrix, Voodoo, TikTok, Fortis Games, DeNA, Dave, Airalo, Empower, and Proof of Play.

General-purpose AI tools summarize the data you paste in. They can't access your live campaign data, have no domain-specific decision intelligence, and can't take action. Appvertiser AI connects directly to your channels and MMP, is purpose-built for mobile UA decisions, and executes approved changes across every channel — not just advice, but action with your approval.

Across 140+ apps and games, customers see an average 61% ROAS improvement, 35% CPI reduction, and roughly 70% less campaign-management workload. Dave scaled from $120K to $2.1M in monthly spend in six months while holding ROAS targets. Proof of Play automated 80% of its UA operations with far faster launch cycles. Results reflect downstream events — purchases, subscriptions, retention — not vanity install counts.

Both. Clients include global brands like TikTok, Playrix, Voodoo, DeNA, and PlayStation, alongside growth-stage studios like Fortis Games, Proof of Play, and Whalo. The platform and, where needed, the services team adapt to your spend level, team size, and UA maturity — enterprise-grade decision-making without requiring an enterprise-sized team.

It's not either/or. A single senior UA hire covers one role in business hours; Appvertiser AI unifies your channels, predicts outcomes, and executes approved optimizations continuously, freeing whoever runs UA to focus on strategy and creative direction instead of manual campaign operations. Most teams get more leverage from the platform than from adding one more seat.

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