GUNS UP! Mobile: 35% ROAS Increase and 70+ Videos Tested
How Appvertiser AI achieved 35% ROAS increase and tested 70+ creative videos for PlayStation Studios' GUNS UP! Mobile across US and South Korea.
+75%
Keyword Visibility
+22%
Organic Installs
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Quick Summary
Appvertiser AI partnered with PlayStation Studios on GUNS UP! Mobile, a PvP strategy game. Through Appvertiser's Growth 360 service — combining UA, creative, ASO, and analytics — the team achieved a 35% ROAS increase and tested 70+ creative videos across the US and South Korea. The engagement was managed across Tapjoy, Fyber, Unity, Meta, AppLovin, and Google Ads on both iOS and Android.
The Challenge
GUNS UP! Mobile is a PvP strategy game targeting competitive gamers in the US and South Korea — two of the most competitive mobile gaming markets. PlayStation Studios needed a growth partner that could optimize campaigns for long-term returns while continuously testing and iterating on creative assets to find winning combinations.
Our Solution
TIMELINE
12 Months
MARKETS
United States
PLATFORMS
iOS
SERVICE
UA + Creative + ASO + Analytics
How We Did It
01
Integrated Growth Strategy
Deployed the full Growth 360 service integrating UA, creative production, ASO, and analytics into a single coordinated operation targeting both US and South Korean markets.
02
High-Volume Creative Testing (70+ Videos)
Produced and tested 70+ creative videos to identify winning concepts, formats, and messaging that resonated with PvP strategy gamers. This systematic testing approach drove continuous performance improvement.
03
ROAS Optimization Across 6 Networks
Managed campaigns across 6 ad networks (Tapjoy, Fyber, Unity, Meta, AppLovin, Google Ads) with a focus on ROAS optimization, achieving a 35% improvement through data-driven bid management and budget allocation.
Results
Appvertiser AI achieved a 35% ROAS increase for GUNS UP! Mobile while testing 70+ creative videos across 6 ad networks in the US and South Korea. The Growth 360 approach — integrating UA, creative, ASO, and analytics — enabled PlayStation Studios to optimize both performance and creative strategy simultaneously.
35%
ROAS Increase
+70
Creative Videos Tested
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What is Growth 360?
Growth 360 integrates UA, creative production, ASO, and analytics into one coordinated service. For GUNS UP!, this approach delivered 35% ROAS increase while testing 70+ creative videos across 6 ad networks.
How many creative videos does Appvertiser AI test for gaming UA?
For GUNS UP! Mobile Appvertiser AI produced and tested 70+ creative videos. The volume of creative testing is tailored to each client's scale and optimization goals
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