Creative Studio

Gaming

GUNS UP! Mobile: 35% ROAS Increase and 70+ Videos Tested

GUNS UP! Mobile: 35% ROAS Increase and 70+ Videos Tested

How Appvertiser AI achieved 35% ROAS increase for PlayStation Studios' GUNS UP! Mobile by testing 70+ creative videos across 6 ad networks in the US and South Korea.

How Appvertiser AI achieved 35% ROAS increase for PlayStation Studios' GUNS UP! Mobile by testing 70+ creative videos across 6 ad networks in the US and South Korea.

Trusted by teams behind leading apps & games

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI partnered with PlayStation Studios on GUNS UP! Mobile, a PvP strategy game, through the full Growth 360 service (UA + creative + ASO + analytics). Over 12 months, the team achieved a 35% ROAS increase while testing 70+ creative videos across Tapjoy, Fyber, Unity, Meta, AppLovin, and Google Ads in the US and South Korea.

Appvertiser AI partnered with PlayStation Studios on GUNS UP! Mobile, a PvP strategy game, through the full Growth 360 service (UA + creative + ASO + analytics). Over 12 months, the team achieved a 35% ROAS increase while testing 70+ creative videos across Tapjoy, Fyber, Unity, Meta, AppLovin, and Google Ads in the US and South Korea.

REGION

US, South Korea

CHANNELS

Multi-Channel UA

CAMPAIGN GOAL

ROAS Optimization & Creative Scale

+35%

+35%

ROAS Increase

70+

70+

Creative Videos Tested

6

6

Networks

01 / CHALLENGE

The constraint

The constraint

PlayStation Studios needed a growth partner that could optimize campaigns for long-term returns in two of the most competitive mobile gaming markets (US and South Korea) while continuously testing and iterating on creative assets to find winning combinations.

PlayStation Studios needed a growth partner that could optimize campaigns for long-term returns in two of the most competitive mobile gaming markets (US and South Korea) while continuously testing and iterating on creative assets to find winning combinations.

02 / STRATEGY

The operating model

The operating model

Full Growth 360 service integrating UA, creative production, ASO, and analytics into a single coordinated operation targeting both US and South Korean markets across 6 ad networks.

Full Growth 360 service integrating UA, creative production, ASO, and analytics into a single coordinated operation targeting both US and South Korean markets across 6 ad networks.

03 / EXECUTION

The system in motion

The system in motion

Managed campaigns across 6 networks with ROAS-focused bid management and budget allocation. Data-driven network-by-network optimization. Coordinated UA and ASO improvements simultaneously.

Managed campaigns across 6 networks with ROAS-focused bid management and budget allocation. Data-driven network-by-network optimization. Coordinated UA and ASO improvements simultaneously.

04 / RESULTS

Measured outcomes

Measured outcomes

+35% ROAS increase. 70+ creative videos produced and tested. 6 ad networks managed simultaneously. Markets: US and South Korea.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

A repeatable growth pattern, not a one-off win.

High-volume creative testing (70+ videos) enables finding top performers that single-digit testing misses. Integrated Growth 360 — combining UA, creative, ASO, and analytics — delivers stronger results than siloed channel management.

Frequently Asked Questions

Appvertiser AI is an AI-native mobile growth platform and agency. We deploy autonomous AI agents for user acquisition, ASO, creative optimization, and analytics — trained on $700M in real mobile ad spend. We combine proprietary AI with 14+ years of hands-on UA expertise, across 140+ apps grown.
We offer two main tracks. AI Agents Platform — self-serve access to our UA, ASO, Creative, and Analytics AI agents for in-house teams. Full AI-Native Agency — from $5–7K/month, including UA strategy, all-channel execution, creative production, ASO, and real-time analytics. We also offer Creative Production Only and Starter Consultation as standalone services.
We work with mobile gaming studios (casual, midcore, social casino), subscription apps, fintech apps, travel apps, and entertainment apps. Clients include Fortis Games, Playrix, Voodoo, TikTok, Dave, Airalo, and Empower — from global brands to growth-stage studios.
We run campaigns across Meta, Google UAC, TikTok, Unity, AppLovin, Mintegral, and Apple Ads. We're official Meta and Google Partners. We also test emerging networks like Rewarded Play, Discord, and Reddit. For analytics and recommendations, we support any channel connected to your MMP.
Full Agency includes UA strategy, all-channel campaign execution, MMP and attribution setup, postback audits, creative production (video, statics, playables, UGC, AI-generated assets), ASO, soft launch support, and a real-time performance dashboard. Everything from data ingestion to execution is handled.
It means our operations, decisions, and creative strategy are driven by our own proprietary AI — not a wrapper on top of OpenAI or Claude. Our system uses graph reasoning with causal inference layers, trained on $700M+ in real mobile ad spend. We built the model; we didn't just prompt someone else's.

Ready when you are

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See the AI growth workforce in action

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