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What is Appvertiser AI?

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Jun 12, 2026

GUNS UP! Mobile: 35% ROAS Increase and 70+ Videos Tested

How Appvertiser AI achieved 35% ROAS increase for PlayStation Studios' GUNS UP! Mobile by testing 70+ creative videos across 6 ad networks in the US and South Korea.

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI partnered with PlayStation Studios on GUNS UP! Mobile, a PvP strategy game, through the full Growth 360 service (UA + creative + ASO + analytics). Over 12 months, the team achieved a 35% ROAS increase while testing 70+ creative videos across Tapjoy, Fyber, Unity, Meta, AppLovin, and Google Ads in the US and South Korea.

REGION

US, South Korea

CHANNELS

Multi-Channel UA

CAMPAIGN GOAL

ROAS Optimization & Creative Scale

+35%

ROAS Increase

70+

Creative Videos Tested

Networks

01 / CHALLENGE

The constraint

PlayStation Studios needed a growth partner that could optimize campaigns for long-term returns in two of the most competitive mobile gaming markets (US and South Korea) while continuously testing and iterating on creative assets to find winning combinations.

02 / STRATEGY

The operating model

Full Growth 360 service integrating UA, creative production, ASO, and analytics into a single coordinated operation targeting both US and South Korean markets across 6 ad networks.

03 / EXECUTION

The system in motion

Managed campaigns across 6 networks with ROAS-focused bid management and budget allocation. Data-driven network-by-network optimization. Coordinated UA and ASO improvements simultaneously.

04 / RESULTS

Measured outcomes

+35% ROAS increase. 70+ creative videos produced and tested. 6 ad networks managed simultaneously. Markets: US and South Korea.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

High-volume creative testing (70+ videos) enables finding top performers that single-digit testing misses. Integrated Growth 360 — combining UA, creative, ASO, and analytics — delivers stronger results than siloed channel management.

Frequently Asked Questions

Appvertiser AI is an AI-powered platform for mobile user acquisition. It connects your ad channels, MMP, and internal data sources into one workspace, then uses AI to analyze performance, recommend the next best action, predict the outcome of a change before it's applied, and execute approved changes across every channel — with your team in control at every step. It's built on expertise from managing $700M+ in mobile ad spend across 140+ apps and games.

Mobile gaming studios (casual, midcore, social casino), fintech, subscription, travel, and entertainment apps. Clients range from global brands to growth-stage studios, including Playrix, Voodoo, TikTok, Fortis Games, DeNA, Dave, Airalo, Empower, and Proof of Play.

General-purpose AI tools summarize the data you paste in. They can't access your live campaign data, have no domain-specific decision intelligence, and can't take action. Appvertiser AI connects directly to your channels and MMP, is purpose-built for mobile UA decisions, and executes approved changes across every channel — not just advice, but action with your approval.

Across 140+ apps and games, customers see an average 61% ROAS improvement, 35% CPI reduction, and roughly 70% less campaign-management workload. Dave scaled from $120K to $2.1M in monthly spend in six months while holding ROAS targets. Proof of Play automated 80% of its UA operations with far faster launch cycles. Results reflect downstream events — purchases, subscriptions, retention — not vanity install counts.

Both. Clients include global brands like TikTok, Playrix, Voodoo, DeNA, and PlayStation, alongside growth-stage studios like Fortis Games, Proof of Play, and Whalo. The platform and, where needed, the services team adapt to your spend level, team size, and UA maturity — enterprise-grade decision-making without requiring an enterprise-sized team.

It's not either/or. A single senior UA hire covers one role in business hours; Appvertiser AI unifies your channels, predicts outcomes, and executes approved optimizations continuously, freeing whoever runs UA to focus on strategy and creative direction instead of manual campaign operations. Most teams get more leverage from the platform than from adding one more seat.

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