Quick Summary
Appvertiser AI partnered with Plato, a social gaming app offering 45+ multiplayer games, to transform their app store presence. Through comprehensive ASO localization — including keyword optimization, screenshot redesign, icon refinement, and cultural adaptation — Appvertiser AI helped Plato achieve #1 category ranking in 5 markets and gain 760 new keyword rankings.
The Challenge
Plato approached Appvertiser AI with a vision to become the top app for real-time multiplayer gaming. Despite offering 45+ games for users to play and chat, they were unable to reach their full potential due to low visibility and downloads in key markets. They were missing opportunities in high-growth markets like Thailand where localization could unlock significant new user bases.
Our Solution
STRATEGY
Keyword optimization + cultural localization across 5 markets
MARKETS
Thailand, United States, and 3 additional markets
PLATFORMS
iOS
SERVICE
ASO + UA
How We Did It
01
Keyword Optimization Across Markets
Analyzed existing keyword usage and identified high-traffic, relevant keywords missing from title and description across five target markets. Strategic keyword incorporation improved discoverability, adding 760 new keyword rankings.
02
Screenshot Redesign & Icon Optimization
Reworked screenshots to offer a simpler yet more targeted approach — highlighting the social gaming experience and game variety. Ensured synergy between brand visuals and icon for a unique, recognizable presence driving higher tap-through rates.
03
Cultural Localization (5 Markets)
A/B tested and culturally localized App Store pages for each target market — beyond translation to include culturally relevant assets, localized messaging, and market-specific keyword targeting that drove Plato to #1 category rank.
Results
Appvertiser's comprehensive ASO strategy — combining keyword optimization, creative redesign, and cultural localization — propelled Plato to #1 category ranking in 5 markets and added 760 new keyword rankings. This demonstrates the power of market-specific ASO localization for social gaming apps competing globally.
#1
in 5 markets
760
New Keyword Rankings
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How does ASO localization help apps reach #1 in new markets?
ASO localization goes beyond translation. For Plato, Appvertiser A/B tested and culturally adapted App Store pages for 5 markets with localized keywords, screenshots, and messaging — driving Plato to #1 category rank in all 5.
How many new keyword rankings can ASO deliver?
For Plato, Appvertiser's ASO strategy added 760 new keyword rankings across 5 markets. Results depend on the app's starting position, category competitiveness, and number of markets targeted.
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