Appvertiser AI UA Agent

Appvertiser AI Analytics Agent

Proof of Play: 80% UA Automation with AI Agents

How Appvertiser's UA AI and Analytics AI automated 60-80% of user acquisition operations and delivered 5x faster campaign launches for Shiba Story Go!

80%

Automated UA Operations

Faster Campaign Launch Cycles

Automate your UA with AI agents

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Quick Summary

Proof of Play deployed Appvertiser's UA AI and Analytics AI agents for Shiba Story Go! The AI agents automated 60-80% of UA operations — campaign setup, bid optimization, performance monitoring — and delivered 5x faster campaign launch cycles. Engagement: July 2025 — July 2026.

The Challenge

Launching and managing UA campaigns requires significant operational effort: campaign setup, bid management, audience configuration, performance monitoring, and continuous optimization. For Proof of Play, every hour on repetitive UA operations was an hour not spent on game development and strategy.

AI Agents Deployed

NEW — AI ONLY

UA AI Agent

Automated campaign creation, bid optimization, budget allocation, and performance 24/7.

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Analytics AI Agent

Real-time ranking monitoring, competitive intelligence, and optimization signals

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How the AI Agents Work

REFRAMED — AI

UA AI Deployment

Before

Manual campaign setup and bid adjustments: 15-20 hours/week

After (AI)

Automated campaign creation, bid optimization, and budget allocation 24/7

Deployed the UA AI agent to automate campaign management across ad networks — from bid adjustments to budget reallocation to performance-based scaling decisions, replacing hours of daily manual work.

Analytics AI Integration

Before

Manual performance tracking in spreadsheets: daily/weekly reviews

After (AI)

Real-time anomaly detection, optimization signals, and automated recommendations

The Analytics AI agent monitors campaign performance continuously, identifies underperformers and opportunities in real-time, and feeds optimization signals directly into UA AI decisions — enabling data-driven actions 24/7 instead of periodic human reviews.

5x Faster Campaign Launches

Before

Manual campaign setup: audience config, bid setup, creative assignment — hours per launch

After (AI)

Automated end-to-end launch workflow — minutes per campaign

By automating operational steps — audience configuration, bid setup, creative assignment, network integration — campaign launch timelines reduced by 5x, enabling rapid testing of new geos, audiences, and creatives.

Results

BEFORE/AFTER — AI

Appvertiser's UA AI and Analytics AI agents automated 60-80% of UA operations for Shiba Story Go!, delivering 5x faster campaign launch cycles.

Before

UA Operations

100% manual management

Campaign Launches

Slow, multi-step manual setup

Optimization

Periodic, human-paced decisions

After (AI Agents)

60-80%

UA operations automated

Faster campaign launches

UA AI + Analytics AI

12 months

Automate your UA like Proof of Play did

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What does 80% UA automation mean?

UA AI handles campaign setup, bid optimization, budget allocation, and monitoring. The remaining 20% is strategic decisions like creative direction and KPI targets.

How does UA AI launch campaigns 5x faster?

It automates operational steps that typically take hours of manual work — audience configuration, bid setup, creative assignment, network integration.

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