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What is Appvertiser AI?

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May 20, 2026

Proof of Play: 80% UA Automation with AI Agents

How Appvertiser's UA AI and Analytics AI automated 60-80% of user acquisition operations for Shiba Story Go!

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Proof of Play deployed Appvertiser's UA AI and Analytics AI agents for Shiba Story Go!, automating 60-80% of UA operations and delivering 5x faster campaign launch cycles over a 12-month engagement (July 2025 – July 2026).

REGION

Global

CHANNELS

Multi-channel UA

CAMPAIGN GOAL

UA Automation

80%

UA Operations Automated

Faster Campaign Launch Cycles

AI Agents

Months

01 / CHALLENGE

The constraint

Launching and managing UA campaigns required significant operational effort — campaign setup, bid management, audience configuration, performance monitoring, and continuous optimization — consuming hours that could be spent on game development and strategy.

02 / STRATEGY

The operating model

Deployed UA AI Agent to automate campaign management 24/7 across ad networks, paired with Analytics AI Agent for real-time performance monitoring, anomaly detection, and automated optimization signals.

03 / EXECUTION

The system in motion

UA AI handled campaign creation, bid optimization, budget allocation, and scaling decisions automatically. Analytics AI monitored performance continuously and fed signals directly into UA AI decisions, replacing periodic human reviews.

04 / RESULTS

Measured outcomes

60-80% of UA operations automated. 5x faster campaign launch cycles. End-to-end campaign launch workflow reduced from hours to minutes.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

AI agents can automate the majority of repetitive UA operations, freeing teams for strategy. The combination of UA AI + Analytics AI creates a self-reinforcing optimization loop that operates 24/7.

Frequently Asked Questions

Appvertiser AI is an AI-powered platform for mobile user acquisition. It connects your ad channels, MMP, and internal data sources into one workspace, then uses AI to analyze performance, recommend the next best action, predict the outcome of a change before it's applied, and execute approved changes across every channel — with your team in control at every step. It's built on expertise from managing $700M+ in mobile ad spend across 140+ apps and games.

Mobile gaming studios (casual, midcore, social casino), fintech, subscription, travel, and entertainment apps. Clients range from global brands to growth-stage studios, including Playrix, Voodoo, TikTok, Fortis Games, DeNA, Dave, Airalo, Empower, and Proof of Play.

General-purpose AI tools summarize the data you paste in. They can't access your live campaign data, have no domain-specific decision intelligence, and can't take action. Appvertiser AI connects directly to your channels and MMP, is purpose-built for mobile UA decisions, and executes approved changes across every channel — not just advice, but action with your approval.

Across 140+ apps and games, customers see an average 61% ROAS improvement, 35% CPI reduction, and roughly 70% less campaign-management workload. Dave scaled from $120K to $2.1M in monthly spend in six months while holding ROAS targets. Proof of Play automated 80% of its UA operations with far faster launch cycles. Results reflect downstream events — purchases, subscriptions, retention — not vanity install counts.

Both. Clients include global brands like TikTok, Playrix, Voodoo, DeNA, and PlayStation, alongside growth-stage studios like Fortis Games, Proof of Play, and Whalo. The platform and, where needed, the services team adapt to your spend level, team size, and UA maturity — enterprise-grade decision-making without requiring an enterprise-sized team.

It's not either/or. A single senior UA hire covers one role in business hours; Appvertiser AI unifies your channels, predicts outcomes, and executes approved optimizations continuously, freeing whoever runs UA to focus on strategy and creative direction instead of manual campaign operations. Most teams get more leverage from the platform than from adding one more seat.

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