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What is Appvertiser AI?

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Jun 12, 2026

Slickdeals: +75% Keyword Visibility & +22% Organic Installs with ASO

How Appvertiser AI grew Slickdeals' keyword visibility by 75% and increased organic installs by 22% through 12 months of sustained ASO optimization on iOS.

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI partnered with Slickdeals, a community-driven deals and discounts app, to optimize their iOS App Store presence over 12 months (August 2024–August 2025). Results: keyword visibility grew 75% and organic installs increased 22%.

REGION

United States

CHANNELS

iOS

CAMPAIGN GOAL

Organic Visibility & Installs

+75%

Keyword Visibility

+22%

Organic Installs

12 MO

Sustained Optimization

166

New Keywords

01 / CHALLENGE

The constraint

Despite strong web brand recognition, Slickdeals' App Store presence wasn't capturing the full potential of mobile-first deal seekers. Significant room existed to grow organic visibility and convert that visibility into installs.

02 / STRATEGY

The operating model

Sustained 12-month ASO optimization strategy focused on keyword expansion and conversion optimization on iOS in the US market.

03 / EXECUTION

The system in motion

Continuous keyword research and metadata optimization over 12 months, with each iteration building on prior gains to create a compounding visibility effect.

04 / RESULTS

Measured outcomes

+75% keyword visibility growth over 12 months. +22% increase in organic installs. Compounding gains from sustained optimization — each iteration building on the last.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

Even well-known brands leave significant organic growth on the table without systematic ASO. Sustained long-term optimization delivers compounding returns that short-term sprints cannot.

Frequently Asked Questions

Appvertiser AI is an AI-powered platform for mobile user acquisition. It connects your ad channels, MMP, and internal data sources into one workspace, then uses AI to analyze performance, recommend the next best action, predict the outcome of a change before it's applied, and execute approved changes across every channel — with your team in control at every step. It's built on expertise from managing $700M+ in mobile ad spend across 140+ apps and games.

Mobile gaming studios (casual, midcore, social casino), fintech, subscription, travel, and entertainment apps. Clients range from global brands to growth-stage studios, including Playrix, Voodoo, TikTok, Fortis Games, DeNA, Dave, Airalo, Empower, and Proof of Play.

General-purpose AI tools summarize the data you paste in. They can't access your live campaign data, have no domain-specific decision intelligence, and can't take action. Appvertiser AI connects directly to your channels and MMP, is purpose-built for mobile UA decisions, and executes approved changes across every channel — not just advice, but action with your approval.

Across 140+ apps and games, customers see an average 61% ROAS improvement, 35% CPI reduction, and roughly 70% less campaign-management workload. Dave scaled from $120K to $2.1M in monthly spend in six months while holding ROAS targets. Proof of Play automated 80% of its UA operations with far faster launch cycles. Results reflect downstream events — purchases, subscriptions, retention — not vanity install counts.

Both. Clients include global brands like TikTok, Playrix, Voodoo, DeNA, and PlayStation, alongside growth-stage studios like Fortis Games, Proof of Play, and Whalo. The platform and, where needed, the services team adapt to your spend level, team size, and UA maturity — enterprise-grade decision-making without requiring an enterprise-sized team.

It's not either/or. A single senior UA hire covers one role in business hours; Appvertiser AI unifies your channels, predicts outcomes, and executes approved optimizations continuously, freeing whoever runs UA to focus on strategy and creative direction instead of manual campaign operations. Most teams get more leverage from the platform than from adding one more seat.

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