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Slickdeals: +75% Keyword Visibility & +22% Organic Installs with ASO

Slickdeals: +75% Keyword Visibility & +22% Organic Installs with ASO

How Appvertiser AI grew Slickdeals' keyword visibility by 75% and increased organic installs by 22% through 12 months of sustained ASO optimization on iOS.

How Appvertiser AI grew Slickdeals' keyword visibility by 75% and increased organic installs by 22% through 12 months of sustained ASO optimization on iOS.

Trusted by teams behind leading apps & games

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI partnered with Slickdeals, a community-driven deals and discounts app, to optimize their iOS App Store presence over 12 months (August 2024–August 2025). Results: keyword visibility grew 75% and organic installs increased 22%.

Appvertiser AI partnered with Slickdeals, a community-driven deals and discounts app, to optimize their iOS App Store presence over 12 months (August 2024–August 2025). Results: keyword visibility grew 75% and organic installs increased 22%.

REGION

United States

CHANNELS

iOS

CAMPAIGN GOAL

Organic Visibility & Installs

+75%

+75%

Keyword Visibility

+22%

+22%

Organic Installs

12 MO

12 MO

Sustained Optimization

166

166

New Keywords

01 / CHALLENGE

The constraint

The constraint

Despite strong web brand recognition, Slickdeals' App Store presence wasn't capturing the full potential of mobile-first deal seekers. Significant room existed to grow organic visibility and convert that visibility into installs.

Despite strong web brand recognition, Slickdeals' App Store presence wasn't capturing the full potential of mobile-first deal seekers. Significant room existed to grow organic visibility and convert that visibility into installs.

02 / STRATEGY

The operating model

The operating model

Sustained 12-month ASO optimization strategy focused on keyword expansion and conversion optimization on iOS in the US market.

Sustained 12-month ASO optimization strategy focused on keyword expansion and conversion optimization on iOS in the US market.

03 / EXECUTION

The system in motion

The system in motion

Continuous keyword research and metadata optimization over 12 months, with each iteration building on prior gains to create a compounding visibility effect.

Continuous keyword research and metadata optimization over 12 months, with each iteration building on prior gains to create a compounding visibility effect.

04 / RESULTS

Measured outcomes

Measured outcomes

+75% keyword visibility growth over 12 months. +22% increase in organic installs. Compounding gains from sustained optimization — each iteration building on the last.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

A repeatable growth pattern, not a one-off win.

Even well-known brands leave significant organic growth on the table without systematic ASO. Sustained long-term optimization delivers compounding returns that short-term sprints cannot.

Frequently Asked Questions

Appvertiser AI is an AI-native mobile growth platform and agency. We deploy autonomous AI agents for user acquisition, ASO, creative optimization, and analytics — trained on $700M in real mobile ad spend. We combine proprietary AI with 14+ years of hands-on UA expertise, across 140+ apps grown.
We offer two main tracks. AI Agents Platform — self-serve access to our UA, ASO, Creative, and Analytics AI agents for in-house teams. Full AI-Native Agency — from $5–7K/month, including UA strategy, all-channel execution, creative production, ASO, and real-time analytics. We also offer Creative Production Only and Starter Consultation as standalone services.
We work with mobile gaming studios (casual, midcore, social casino), subscription apps, fintech apps, travel apps, and entertainment apps. Clients include Fortis Games, Playrix, Voodoo, TikTok, Dave, Airalo, and Empower — from global brands to growth-stage studios.
We run campaigns across Meta, Google UAC, TikTok, Unity, AppLovin, Mintegral, and Apple Ads. We're official Meta and Google Partners. We also test emerging networks like Rewarded Play, Discord, and Reddit. For analytics and recommendations, we support any channel connected to your MMP.
Full Agency includes UA strategy, all-channel campaign execution, MMP and attribution setup, postback audits, creative production (video, statics, playables, UGC, AI-generated assets), ASO, soft launch support, and a real-time performance dashboard. Everything from data ingestion to execution is handled.
It means our operations, decisions, and creative strategy are driven by our own proprietary AI — not a wrapper on top of OpenAI or Claude. Our system uses graph reasoning with causal inference layers, trained on $700M+ in real mobile ad spend. We built the model; we didn't just prompt someone else's.

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