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Empower/Tilt: +101% ROAS and -24% CPA for Fintech App in LATAM
Empower/Tilt: +101% ROAS and -24% CPA for Fintech App in LATAM
How Appvertiser AI helped Empower/Tilt, a fintech lending app, achieve +101% ROAS increase, -24% CPA reduction, and +51% monthly spend scale in the Mexican market through multi-channel UA optimization.
How Appvertiser AI helped Empower/Tilt, a fintech lending app, achieve +101% ROAS increase, -24% CPA reduction, and +51% monthly spend scale in the Mexican market through multi-channel UA optimization.
Trusted by teams behind leading apps & games
Trusted by teams behind leading apps & games
EXECUTIVE SUMMARY
Appvertiser AI scaled Empower/Tilt through AI-powered creative iteration and seamless asset adaptation during the brand transition.
Appvertiser AI scaled Empower/Tilt through AI-powered creative iteration and seamless asset adaptation during the brand transition.
REGION
LATAM
CHANNELS
Multi-Channel
CAMPAIGN GOAL
More than double ROAS and grow first-loan volume in Mexico, driving down the cost per first loan even as monthly spend scaled.
+101%
+101%
ROAS
+77%
+77%
Installs
-24%
-24%
CPA
+51%
+51%
Monthly Spend
01 / CHALLENGE
The constraint
The constraint
Scaling a lending app in Mexico's competitive fintech market meant navigating variable user intent and strict financial-product compliance — and proving value on first-loan conversions, not just installs.
Scaling a lending app in Mexico's competitive fintech market meant navigating variable user intent and strict financial-product compliance — and proving value on first-loan conversions, not just installs.
02 / STRATEGY
The operating model
The operating model
Optimize against first-loan CPA as the core KPI, running cross-channel campaigns on Google, Meta, and TikTok across Android to reach high-intent borrowers.
Optimize against first-loan CPA as the core KPI, running cross-channel campaigns on Google, Meta, and TikTok across Android to reach high-intent borrowers.
03 / EXECUTION
The system in motion
The system in motion
Over a 19-month engagement (May 2024 — January 2026), Appvertiser delivered a +101% increase in ROAS, a 24% month-over-month decrease in CPA for first loans, a 77% increase in install volume, and a 51% increase in monthly spend — all managed across Google Ads, Meta Ads, and TikTok on Android.
Over a 19-month engagement (May 2024 — January 2026), Appvertiser delivered a +101% increase in ROAS, a 24% month-over-month decrease in CPA for first loans, a 77% increase in install volume, and a 51% increase in monthly spend — all managed across Google Ads, Meta Ads, and TikTok on Android.
04 / RESULTS
Measured outcomes
Measured outcomes
+101% increase in ROAS, a 24% month-over-month decrease in CPA for first loans, a 77% increase in install volume, and a 51% increase in monthly spend.
WHAT ENTERPRISE TEAMS CAN TAKE AWAY
A repeatable growth pattern, not a one-off win.
A repeatable growth pattern, not a one-off win.
Frequently Asked Questions
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