Full AI-Native Growth

Fintech

Empower/Tilt: +101% ROAS and -24% CPA for Fintech App in LATAM

Empower/Tilt: +101% ROAS and -24% CPA for Fintech App in LATAM

How Appvertiser AI helped Empower/Tilt, a fintech lending app, achieve +101% ROAS increase, -24% CPA reduction, and +51% monthly spend scale in the Mexican market through multi-channel UA optimization.

How Appvertiser AI helped Empower/Tilt, a fintech lending app, achieve +101% ROAS increase, -24% CPA reduction, and +51% monthly spend scale in the Mexican market through multi-channel UA optimization.

Trusted by teams behind leading apps & games

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI scaled Empower/Tilt through AI-powered creative iteration and seamless asset adaptation during the brand transition.

Appvertiser AI scaled Empower/Tilt through AI-powered creative iteration and seamless asset adaptation during the brand transition.

REGION

LATAM

CHANNELS

Multi-Channel

CAMPAIGN GOAL

More than double ROAS and grow first-loan volume in Mexico, driving down the cost per first loan even as monthly spend scaled.

+101%

+101%

ROAS

+77%

+77%

Installs

-24%

-24%

CPA

+51%

+51%

Monthly Spend

01 / CHALLENGE

The constraint

The constraint

Scaling a lending app in Mexico's competitive fintech market meant navigating variable user intent and strict financial-product compliance — and proving value on first-loan conversions, not just installs.

Scaling a lending app in Mexico's competitive fintech market meant navigating variable user intent and strict financial-product compliance — and proving value on first-loan conversions, not just installs.

02 / STRATEGY

The operating model

The operating model

Optimize against first-loan CPA as the core KPI, running cross-channel campaigns on Google, Meta, and TikTok across Android to reach high-intent borrowers.

Optimize against first-loan CPA as the core KPI, running cross-channel campaigns on Google, Meta, and TikTok across Android to reach high-intent borrowers.

03 / EXECUTION

The system in motion

The system in motion

Over a 19-month engagement (May 2024 — January 2026), Appvertiser delivered a +101% increase in ROAS, a 24% month-over-month decrease in CPA for first loans, a 77% increase in install volume, and a 51% increase in monthly spend — all managed across Google Ads, Meta Ads, and TikTok on Android.

Over a 19-month engagement (May 2024 — January 2026), Appvertiser delivered a +101% increase in ROAS, a 24% month-over-month decrease in CPA for first loans, a 77% increase in install volume, and a 51% increase in monthly spend — all managed across Google Ads, Meta Ads, and TikTok on Android.

04 / RESULTS

Measured outcomes

Measured outcomes

+101% increase in ROAS, a 24% month-over-month decrease in CPA for first loans, a 77% increase in install volume, and a 51% increase in monthly spend.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, not a one-off win.

A repeatable growth pattern, not a one-off win.

Frequently Asked Questions

Appvertiser AI is an AI-native mobile growth platform and agency. We deploy autonomous AI agents for user acquisition, ASO, creative optimization, and analytics — trained on $700M in real mobile ad spend. We combine proprietary AI with 14+ years of hands-on UA expertise, across 140+ apps grown.
We offer two main tracks. AI Agents Platform — self-serve access to our UA, ASO, Creative, and Analytics AI agents for in-house teams. Full AI-Native Agency — from $5–7K/month, including UA strategy, all-channel execution, creative production, ASO, and real-time analytics. We also offer Creative Production Only and Starter Consultation as standalone services.
We work with mobile gaming studios (casual, midcore, social casino), subscription apps, fintech apps, travel apps, and entertainment apps. Clients include Fortis Games, Playrix, Voodoo, TikTok, Dave, Airalo, and Empower — from global brands to growth-stage studios.
We run campaigns across Meta, Google UAC, TikTok, Unity, AppLovin, Mintegral, and Apple Ads. We're official Meta and Google Partners. We also test emerging networks like Rewarded Play, Discord, and Reddit. For analytics and recommendations, we support any channel connected to your MMP.
Full Agency includes UA strategy, all-channel campaign execution, MMP and attribution setup, postback audits, creative production (video, statics, playables, UGC, AI-generated assets), ASO, soft launch support, and a real-time performance dashboard. Everything from data ingestion to execution is handled.
It means our operations, decisions, and creative strategy are driven by our own proprietary AI — not a wrapper on top of OpenAI or Claude. Our system uses graph reasoning with causal inference layers, trained on $700M+ in real mobile ad spend. We built the model; we didn't just prompt someone else's.

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See the AI growth workforce in action

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